E-Commerce

Lelong.com.my


Lelong.com.my is Malaysia's first successful online auction website. Ever since Ebay made it clear that hosting an online auction marketplace is a very profitable business model, hundreds of similar sites sprung up overnight.

Most of them didn't last long. Lelong, however, sustained itself and in time became Malaysia's largest auction site. For some period of time, they changed their name to Buy Sell Lelong but have since reverted back to the original name.




With a mission statement of "Serving the community and bringing a high standard of quality into homes and businesses by providing an avenue for on-line trading at a low cost", the staff behind Malaysia''s premier auction site continually strive to improve and develop its functionality without levying high costs. At present, Interbase is expanding into more areas of e-commerce and this document will allow you to better understand their business plan and vision.


In case you don't already know, Lelong.com.my is-
1. Malaysia's largest buy sell & auction portal
2. Over 9 million page views per month.
3. Over 450,000 visitors a month.




What's Lelong.com.my ?
A means of identifying Lelong.com.my is to use an international comparison that everyone is familiar with. Styled and functioning similar to the international auction site, eBay.com, Lelong.com.my powers a robust and secure avenue for trading in Malaysia. With a local flavour, members feel a sense of belonging and constantly keep in contact with the Lelong Development Team to give feedback, be it positive or negative. Starting based on Consumer-to-Consumer (C2C) transactions, Lelong.com.my is now moving to becoming a channel for Business-to-Consumer (B2C) relationships. Many distributors have realised the power of using the auction system and are now using our site to trade and grow their business.



The attraction of Lelong.com.my
What are the attractions of using Lelong.com.my ? Many of us have lots of items lying around the house that are not currently in use; whether second hand or new items that we have not gotten around to disposing of. This is a major compelling factor that have brought many users to Lelong.com.my. The track record for selling items is extremely good. Approximately 70% of all items posted for auction on Lelong.com.my are sold. Hence, users stand a good chance of obtaining a successful transaction. The interface is very user-friendly and easy to use. At a glance, most users get the hang of the system. We do focus heavily on customer support and in the event of any problems or queries arising, any e-mails / phone calls directed to us are responded to almost instantaneously.
Problems that arise can also be posted in the forum and many users play a role in replying and helping out others. With all our on-going efforts, a community of auction users has formed which are extremely diverse, and who actively interact amongst one another. This causes them to feel at home and comfortable trading with other members.

Conclusion
There are still a lot of potential on e-commerce auction activities in Malaysia. Entrepreneur in our country must take this opportunity to build up more online market or enhance e-commerce site that has exist and explore it to international e-commerce business.





Related link:
http://www.lelongmalaysia.com/buy-sell-lelong.html
http://www.shvoong.com/about-us/
http://www.lelong.com.my/
http://groups.yahoo.com/phrase/www-lelong-com-my