How does the Corporate Blogging helps organization?
A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Currently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs. Although there are many different types of corporate blogs, most can be categorized as either external, internal or CEO Blogs.
It helps to improve the communication and its customer services, attract more people to consume and discuss new products online. the majority of corporate blogs are giving established companies and obscure brands alike the ability to connect with their audiences on a more personal level, build trust, collect valuable feedback and foster strengthened business relationships. More importantly, these companies are enjoying tangible returns in their blogging investment in the form of increased sales, partnerships, business opportunities, press coverage and lead generation.
Example of Corporate Blogging implementation
According to research of NewPR Wiki, there was 58 (11.6%) of the Fortune 500 were blogging as of 17/5/2008. One of the successful blogs is Amazon Web Services Blog by Amazon.com that about Amazon web services, products, tools and developer information.
The Pros and Cons
Pros
- Dialogue with consumers
- Regular turnover of content to give consumers reason to return
- Seen to be embracing Web 2.0
- Search engine visibility
- Requires little budget input
- Dialogue with consumers
- Regular turnover of content to give consumers reason to return
- Seen to be embracing Web 2.0
- Search engine visibility
- Requires little budget input
Cons
- Time consuming activity, keeping content fresh and updated
- Legal minefield, privacy concerns
- Lack of control vs. over-moderation
- Sourcing relevant “voice”/blogger
- Hard to measure ROI
- Time consuming activity, keeping content fresh and updated
- Legal minefield, privacy concerns
- Lack of control vs. over-moderation
- Sourcing relevant “voice”/blogger
- Hard to measure ROI
For the additional information, please refer those links:
1. http://money.cnn.com/2006/02/28/news/companies/pluggedin_fortune/index.htm
2. http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList
3.http://mariosundar.wordpress.com/2008/05/19/the-5-types-of-corporate-blogs-with-examples/
4.http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/
1. http://money.cnn.com/2006/02/28/news/companies/pluggedin_fortune/index.htm
2. http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList
3.http://mariosundar.wordpress.com/2008/05/19/the-5-types-of-corporate-blogs-with-examples/
4.http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/