The History and Evolution of E-Commerce

Filed under: by: JiA hOnG


What is E-Commerce?

Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

For the broader definition, not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners and conducting electronic transactions within an organization.

It is also about e-learning, e-government, social networks, and much more. EC will have an impact on a significant portion of the world, affecting businesses, professions, and, of course, people. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.

The History of E-Commerce

History of ecommerce dates back to the invention of the very old notion of “sell and buy”, electricity, cables,computers, modems, and the Internet. Ecommerce became possible in 1991 when the Internet was opened to commercial use.Since that date thousands of businesses have taken up residence at web sites.


Originally,electronic commerce meant the facilitation of commercial transactions electronically, using technology such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT). It gave an opportunity for users to exchange business information and do electronic transactions. The ability to use these technologies appeared in the late 1970s and allowed business companies and organizations to send commercial documentation electronically.

An Interorganizational System (IOS) allows the flow of information to be automated between organizations to reach a desired supply-chain management system, which enables the development of competitive organizations.

Although the Internet became popular worldwide in 1994, it took about 5 years to introduce security protocols and DSL allowing continual connection to the Internet. Since people began to associate word "ecommerce" with the ability of purchasing various goods through the Internet using secure protocols and electronic payment services.

The Evolution of E-Commerce


Since 1995, many innovative applications, ranging from direct online sales to e-learning experiences had been developed. Almost every organization in the world has a Web site. In 1999, the emphasis of e-commerce shifted from B2C to B2B.In 2001, from B2B to B2E, e-government, e-learning, and m-commerce. In 2005, social networks started to rise and so did l-commerce and wireless applications. E-commerce will undoubtedly continue to shift and change in the future.

Here is the summary of Year and Event

  • 1984-EDI, or electronic data interchange, was standardized through ASCX12. Thisguaranteed that companies would be able to complete transactions with one another reliably.
  • 1992-Compuserve offers online retail products to its customers. This gives people the first chance to buy things off their computer.
  • 1994-Netscape arrived. Providing users a simple browser to surf the Internet and a safe online transaction technology called Secure Sockets Layer.
  • 1995-Two of the biggest names in e-commerce are launched: Amazon.com and eBay.com.
  • 1998-DSL, or Digital Subscriber Line, provides fast, always-on Internet service to subscribers across California. This prompts people to spend more time, and money, online.
  • 1999-Retail spending over the Internet reaches $20 billion, according to Business.com.
  • 2000-The U.S government extended the moratorium on Internet taxes until at least 2005.


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An example of an E-commerce success and its causes

Filed under: by: huiwen



Amazon.com,Inc. is an American electronic commerce company in Seattle, Washington.

Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995.

Amazon.com was the first company to move book retailing from the bricks and mortar industry on line. In addition, no company so far has done more to show how the Web overturns conventional assumptions about distribution than Amazon.com. The Economist (2000) noted that the name Amazon.com has become synonymous with e.commerce and it is one of the few Internet brands recognised world over. It added that the company is the most visited e.commerce Website in the USA, and one of the top two or three in the UK, France, Germany and Japan. It also provides global shipping to certain countries for some of its products.

Advantages in e.commerce depends on three main factors: continuous innovation, speed of implementation and patenting.


Why Amazon.com so success?

Rapid and continuous innovation in the electronic commerce area has been Amazon’s heritage. For instance, in 1995 Amazon was the first company to truly harness the power of the rapidly expanding Internet to provide an online book retailing service to consumers. Amazon has also been the first company to enable consumers to search for, and order, hard-to-find books as easily as best sellers. Amazon followed up this innovation rapidly by offering its customers “one-click”. The “one-click” programme streamlines the buying process by storing detailed customer information, including credit card numbers. Furthermore, Amazon has been the first online company to use collaborative-filtering technology, which analyses a customer’s purchases and suggests other books that people with similar purchase histories have bought. Such valuable information has proven very effective in capturing new markets online and mass customisation. In addition, Amazon has been the first online company to introduce two innovative processes to facilitate customer purchases. Amazon has also been the first online company to provide customers with reminders and tracking of their orders through e-mail alerts. Consequently, Amazon’s innovative history suggests that the company could become a dominant provider of online shopping behaviour in the future. As such, Amazon has stayed ahead of the competition by rapid and continuous innovation.

From innovation advantage to patent advantage?

Innovations have to be patented in order to protect themselves from imitators. Trippe

(2000) argued that what is becoming increasingly important in e.commerce is not “who’s first to market, but who is first to patent”. Amazon.com has hired a large number of lawyers to patent its innovations. Amazon.com, after a three-year wait, has received a patent for “affiliate programmes”. It also holds the patent on “one-cli

ck” buying. The issue of patenting innovations in

e.commerce, however, is a complex one. Speed of imitation

is a second challenge. The speed of the e.commerce industry leaves no time for implementing a barrier based on patenting: patents will be out of date by the time they are issued. Similarly, while priceline.com holds a patent for “reverse auction” concept, imitators, including Amazon.com, have used the concept since its development.

Conclusion, Amazon has become America's largest online retailer, with nearly

three times the internet sales revenue of runner up Staples.Inc. due to continuous innovation, speed of implementation and patenting.

Revenue Model for Google, Amazon.com and eBay

Filed under: by: Anonymous

Revenue model is a description of how the organization will earn revenue, produce profits, and produce a superior return on invested capital. 5 major revenue models nowadays are sales, transaction fees, subscription fees, advertising fees, affiliate fees, and other revenue sources.


- GOOGLE -

The main source of Google’s revenue is from advertising. Google's revenue model aims at increasing the visibility and traffic of its small business partners, streamlining their marketing costs, qualifying their leads and helping track returns on investment. Google's revenue model includes Google AdWords, Pay per Click Advertising, Google AdSense, Froogle and their latest advertising program which is Cost per Click model.


90% of Google's revenue is generated by Google AdWords. Google AdWords is a pay per click advertising program that is designed to allow the advertisers to present advertisements to people at the instant the people are looking for information related to what the advertiser has to offer. As such, the role of AdWords in Google’s growth is very important.


Pay per Click Advertising: Pay-Per-Click (PPC) is the best way to send immediate, targeted traffic to your website. It is an online advertising payment model in which payment is based onqualifying click-throughs. An advertiser has to pay every time his ad receives a click. This function is a very useful function and will continue to bring about an increase in income especially if the number of people clicking on these ads increase.


Googles’s another revenue model, AdSense is an ad serving program. Website owners can enroll in this program to enable text, image and, video advertisements on their sites. This has same concept as pay per click, advertisers are required to pay Google a fee for each time a user clicks on the advertisement.

Froogle is a service from Google that makes it easy to find information about products for sale online. Froogle is a price engine website launched by Google Inc. Froogle is different from most other price engines in that it neither charges any fees for listings, nor accepts payment for products to show up first. Also, it makes no commission on sales.


Google is currently testing a new advertising program that pays site owners based on a Cost-Per-Click model. The program, called Cost-Per-Action, is differ from AdSense ads in that a site owner gets paid whenever a visitor clicks on an ad and performs a specific action, such as purchasing a product from the advertiser.


- EBAY-
EBay is an online auction and shopping website in which people and businesses buy and sell goods and services worldwide. EBay generates revenue by way of various fees and commissions, such as insertion fees, promotional fees, and final value fees. To start with, eBay charged an insertion fee based on the opening price of the merchandise.


-Insertion fees: When an item listed on EBay, this nonrefundable fee is charged.
-Promotional fees: Fees that charged for additional listing options that help attract attention for an item, such as highlighted or bold listings.
-Final value fees: Commission that charged to the seller at the end of the auction.

Ebay earns transaction fee from owning paypal, an online paying service system for users to buy items online more conveniently. Ebay also gains sales from the service of listing customer’s product to be sold to other users as well as some advertisement fee. EBay's revenue increases with seller surplus. Its liquidity promotes a lock in, which is keeps current customers happy and acquires new customers.


- AMAZON.COM -

Amazon.com is a marketplace where allows sellers to offer their good alongside Amazon’s offerings. A website can use a combination of revenue models to generate revenue. Amazon.com is a prime example of the e-commerce model or e-tailing. Amazon generates revenue primarily by selling books, videos, electronics, and kitchen equipment on domestic and international Web sites, such as Amazon Marketplace. However, Amazon is also a pioneer in affiliate partnership marketing. An Amazon partner website can display Amazon books (and reviews etc.) directly on their website, and sends customers to the Amazon's website when the visitor is ready to buy it. In turn, Amazon pays a commission for the sale to the site owner.


An e-commerce model is the most well known revenue stream where the website sells products or services online. Every e-commerce entity on the internet should have a business model that performs on the internet.


E-tailing (electronic retailing) is the selling of retail goods on the Internet. E-tailing is synonymous with business-to-consumer (B2C) transaction.



After I have done those researches about revenue model for Google, Amazon.com and eBay as well as comparing these 3 businesses revenue model, I found that each business unit is focused on different revenue model.

- E-commerce model / e-tailing : Amazon.com (www.amazon.com)

- Advertising-based : Google (www.google.com)

- Fee per transaction : eBay (www.ebay.com.my)



An example of an E-Commerce failure and its causes

Filed under: by: Anonymous

For every good dot-com idea, there are a handful of really terrible ideas. Flooz.com was a perfect example of a "what the heck were they thinking?" business. Flooz.com was a dot-com venture, now defunct, based in New York City that went online in February 1999, promoted by comic actress Whoopo Goldberg in a series of television advertisements. Started by iVillage co-founder Robert Levitan, the company attempted to establish a currency unique to Internet merchants, somewhat similar in concept to airline frequent flier programs or grocery store stamp books. The name "flooz" was based upon the Arabic word for money, فلوس, fuloos. Users accumulated flooz credits either as a promotional bonus given away by some internet businesses or purchased directly from flooz.com which then could be redeemed for merchandise at a variety of participating online stores. Adoption of flooz by both merchants and customers proved limited, and it never established itself as a widely recognized medium of exchange, which hindered both its usefulness and appeal.

The company announced its closure on August 26, 2001, perceived as an early indicator of the growing dot-com bust. Upon the company's closing, all unused flooz credits became worthless and unrefundable. Over its short history, flooz.com reportedly exhausted from $35 to $50 million in venture capital.

Evidence indicates the company was at least partly brought down by fraud. In 2001, Flooz.com was notified by the Federal Bureau of Investigation that a Russian organized crime syndicate was using Flooz and stolen credit card numbers as part of a money-laundering scheme, in which stolen credit cards were used to purchase currency and then redeemed. Levitan has stated that fraudulent purchases accounted for 19% of consumer credit card transactions by mid-2001.